/* Simply Clean Services, LLC — Milwaukee residential cleaning
   Soft blues + whites + warm accents · premium but approachable */

:root {
  --blue-50: #f4f8fc;
  --blue-100: #e8f1f9;
  --blue-200: #cfe0f0;
  --blue-300: #9bb8d4;
  --blue-500: #4a7fad;
  --blue-600: #356891;
  --blue-700: #2a5274;
  --blue-800: #1e3d58;
  --blue-900: #152c40;

  --warm-50: #fff8f2;
  --warm-100: #ffecd9;
  --warm-400: #f0a06a;
  --warm-500: #e8894a;
  --warm-600: #d4722f;

  --white: #ffffff;
  --ink: #1a2836;
  --ink-muted: #5a6b7c;
  --border: rgba(30, 61, 88, 0.12);
  --shadow-sm: 0 4px 16px rgba(30, 61, 88, 0.06);
  --shadow-md: 0 12px 40px rgba(30, 61, 88, 0.1);
  --radius: 16px;
  --radius-sm: 10px;
  --radius-pill: 999px;
  --font-sans: "DM Sans", system-ui, -apple-system, sans-serif;
  --font-display: "Fraunces", Georgia, "Times New Roman", serif;
  --max: 1120px;
  --header-h: 72px;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  font-family: var(--font-sans);
  font-size: 1.0625rem;
  line-height: 1.65;
  color: var(--ink);
  background: var(--white);
  -webkit-font-smoothing: antialiased;
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: var(--blue-600);
  text-decoration-thickness: 1px;
  text-underline-offset: 3px;
}

a:hover {
  color: var(--blue-800);
}

h1,
h2,
h3 {
  font-family: var(--font-display);
  font-weight: 600;
  line-height: 1.2;
  color: var(--blue-900);
  margin: 0 0 0.75rem;
}

h1 {
  font-size: clamp(2.25rem, 5vw, 3.5rem);
  letter-spacing: -0.02em;
}

h2 {
  font-size: clamp(1.75rem, 3.5vw, 2.35rem);
  letter-spacing: -0.015em;
}

h3 {
  font-size: 1.25rem;
}

p {
  margin: 0 0 1rem;
  color: var(--ink-muted);
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.eyebrow {
  display: inline-block;
  font-family: var(--font-sans);
  font-size: 0.8125rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--warm-600);
  margin: 0 0 0.75rem;
}

/* Buttons */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.4rem;
  padding: 0.85rem 1.5rem;
  border-radius: var(--radius-pill);
  font-family: var(--font-sans);
  font-size: 0.95rem;
  font-weight: 600;
  line-height: 1.2;
  text-decoration: none;
  border: 2px solid transparent;
  cursor: pointer;
  transition: transform 0.2s ease, box-shadow 0.2s ease, background 0.2s ease, color 0.2s ease, border-color 0.2s ease;
}

.btn:hover {
  transform: translateY(-1px);
}

.btn-primary {
  background: linear-gradient(135deg, var(--warm-500), var(--warm-600));
  color: var(--white);
  box-shadow: 0 8px 24px rgba(212, 114, 47, 0.28);
}

.btn-primary:hover {
  color: var(--white);
  box-shadow: 0 12px 28px rgba(212, 114, 47, 0.35);
}

.btn-ghost {
  background: rgba(255, 255, 255, 0.7);
  color: var(--blue-800);
  border-color: var(--blue-200);
}

.btn-ghost:hover {
  background: var(--white);
  color: var(--blue-900);
}

.btn-outline {
  background: transparent;
  color: var(--blue-700);
  border-color: var(--blue-200);
  width: 100%;
}

.btn-outline:hover {
  border-color: var(--blue-500);
  color: var(--blue-800);
  background: var(--blue-50);
}

.btn-nav {
  padding: 0.55rem 1.15rem;
  background: var(--blue-700);
  color: var(--white) !important;
  border: none;
}

.btn-nav:hover {
  background: var(--blue-800);
  color: var(--white) !important;
}

.btn-submit {
  width: 100%;
  margin-top: 0.25rem;
}

/* Header / Nav */
.site-header {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(255, 255, 255, 0.92);
  backdrop-filter: blur(12px);
  -webkit-backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}

.nav {
  max-width: var(--max);
  margin: 0 auto;
  padding: 0 1.25rem;
  height: var(--header-h);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.logo {
  display: flex;
  align-items: center;
  gap: 0.65rem;
  text-decoration: none;
  color: var(--blue-900);
  font-weight: 700;
  font-size: 0.95rem;
  min-width: 0;
}

.logo:hover {
  color: var(--blue-800);
}

.logo-mark {
  flex-shrink: 0;
  width: 36px;
  height: 36px;
  border-radius: 10px;
  background: linear-gradient(145deg, var(--blue-500), var(--blue-800));
  box-shadow: inset 0 0 0 2px rgba(255, 255, 255, 0.2);
  position: relative;
}

.logo-mark::after {
  content: "";
  position: absolute;
  inset: 10px 8px 8px;
  border-radius: 4px 4px 8px 8px;
  background: rgba(255, 255, 255, 0.85);
}

.logo-text {
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}

.logo-stack {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.2rem;
  min-width: 0;
}

.brand-badge {
  display: inline-block;
  max-width: 100%;
  padding: 0.1rem 0.5rem;
  border-radius: var(--radius-pill);
  background: var(--warm-50);
  border: 1px solid var(--warm-100);
  color: var(--warm-600);
  font-family: var(--font-sans);
  font-size: 0.64rem;
  font-weight: 500;
  letter-spacing: 0.02em;
  line-height: 1.4;
  white-space: nowrap;
  overflow: hidden;
  text-overflow: ellipsis;
}

.hero-ownership {
  display: inline-block;
  margin: 0 0 1rem;
  padding: 0.6rem 0.9rem;
  border-left: 3px solid var(--warm-500);
  border-radius: var(--radius-sm);
  background: var(--warm-50);
  color: var(--blue-800);
  font-size: 1rem;
  font-weight: 500;
  line-height: 1.5;
}

.hero-ownership strong {
  color: var(--warm-600);
  font-weight: 700;
}

.nav-menu {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  align-items: center;
  gap: 0.35rem 1.35rem;
}

.nav-menu a {
  text-decoration: none;
  color: var(--ink-muted);
  font-weight: 500;
  font-size: 0.95rem;
}

.nav-menu a:hover {
  color: var(--blue-800);
}

.nav-toggle {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  width: 44px;
  height: 44px;
  padding: 10px;
  border: none;
  background: transparent;
  cursor: pointer;
  border-radius: 8px;
}

.nav-toggle-bar {
  display: block;
  height: 2px;
  width: 100%;
  background: var(--blue-800);
  border-radius: 2px;
  transition: transform 0.2s ease, opacity 0.2s ease;
}

/* Hero */
.hero {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr;
  gap: 2.5rem;
  align-items: center;
  max-width: var(--max);
  margin: 0 auto;
  padding: 3.5rem 1.25rem 4rem;
}

.hero-inner {
  max-width: 36rem;
}

.hero-lead {
  font-size: 1.125rem;
  margin-bottom: 1.75rem;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-bottom: 2rem;
}

.hero-trust {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem 1.25rem;
}

.hero-trust li {
  font-size: 0.875rem;
  font-weight: 500;
  color: var(--blue-700);
  display: flex;
  align-items: center;
  gap: 0.4rem;
}

.hero-trust li::before {
  content: "";
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--warm-500);
  flex-shrink: 0;
}

.hero-visual {
  display: flex;
  justify-content: center;
  align-items: center;
  min-height: 280px;
  background:
    radial-gradient(circle at 30% 30%, var(--warm-100), transparent 55%),
    radial-gradient(circle at 70% 70%, var(--blue-100), transparent 50%),
    linear-gradient(160deg, var(--blue-50), var(--blue-100));
  border-radius: 28px;
  border: 1px solid var(--border);
  padding: 2rem;
}

.hero-card {
  background: rgba(255, 255, 255, 0.85);
  backdrop-filter: blur(8px);
  border: 1px solid rgba(255, 255, 255, 0.9);
  border-radius: var(--radius);
  padding: 1.75rem 2rem;
  box-shadow: var(--shadow-md);
  max-width: 260px;
  text-align: center;
}

.hero-card-label {
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--warm-600);
  margin: 0 0 0.35rem;
}

.hero-card-value {
  font-family: var(--font-display);
  font-size: 1.75rem;
  color: var(--blue-900);
  margin: 0 0 0.5rem;
}

.hero-card-note {
  font-size: 0.875rem;
  margin: 0;
  color: var(--ink-muted);
}

/* Sections */
.section {
  max-width: var(--max);
  margin: 0 auto;
  padding: 4rem 1.25rem;
}

.section-head {
  max-width: 40rem;
  margin-bottom: 2.5rem;
}

.section-intro {
  font-size: 1.05rem;
}

.card-grid {
  display: grid;
  gap: 1.25rem;
}

.services-grid {
  grid-template-columns: repeat(2, 1fr);
}

.card {
  background: var(--blue-50);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.75rem;
  transition: transform 0.2s ease, box-shadow 0.2s ease, background 0.2s ease;
}

.card:hover {
  transform: translateY(-3px);
  box-shadow: var(--shadow-sm);
  background: var(--white);
}

.card-icon {
  width: 40px;
  height: 40px;
  display: flex;
  align-items: center;
  justify-content: center;
  border-radius: 12px;
  background: var(--white);
  color: var(--warm-600);
  font-size: 1.1rem;
  margin-bottom: 1rem;
  border: 1px solid var(--warm-100);
}

.card h3 {
  margin-bottom: 0.5rem;
}

.card p {
  margin: 0;
  font-size: 0.98rem;
}

/* Pricing */
.pricing {
  background: linear-gradient(180deg, var(--blue-50) 0%, var(--white) 100%);
  max-width: none;
  padding-left: 0;
  padding-right: 0;
}

.pricing .section-head,
.pricing-grid,
.pricing-note {
  max-width: var(--max);
  margin-left: auto;
  margin-right: auto;
  padding-left: 1.25rem;
  padding-right: 1.25rem;
}

.pricing-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
  margin-bottom: 1.5rem;
}

.price-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: var(--radius);
  padding: 1.75rem;
  display: flex;
  flex-direction: column;
  box-shadow: var(--shadow-sm);
  position: relative;
}

.price-card.featured {
  border-color: var(--blue-300);
  box-shadow: var(--shadow-md);
  background: linear-gradient(180deg, var(--white), var(--blue-50));
}

.badge {
  position: absolute;
  top: -0.7rem;
  left: 50%;
  transform: translateX(-50%);
  background: var(--warm-500);
  color: var(--white);
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  padding: 0.3rem 0.75rem;
  border-radius: var(--radius-pill);
  margin: 0;
  white-space: nowrap;
}

.price-tag {
  font-family: var(--font-display);
  font-size: 1.1rem;
  color: var(--blue-800);
  margin: 0.25rem 0 0.35rem;
  line-height: 1.35;
}

.price-tag span {
  font-size: 1.6rem;
  font-weight: 700;
  color: var(--blue-900);
}

.price-tag small {
  font-family: var(--font-sans);
  font-size: 0.95rem;
  font-weight: 500;
  color: var(--ink-muted);
}

.price-meta {
  font-size: 0.9rem;
  margin-bottom: 1.25rem;
}

.price-card ul {
  list-style: none;
  margin: 0 0 1.5rem;
  padding: 0;
  flex: 1;
}

.price-card li {
  position: relative;
  padding: 0.4rem 0 0.4rem 1.35rem;
  font-size: 0.95rem;
  color: var(--ink-muted);
  border-bottom: 1px solid var(--border);
}

.price-card li:last-child {
  border-bottom: none;
}

.price-card li::before {
  content: "✓";
  position: absolute;
  left: 0;
  color: var(--blue-500);
  font-weight: 700;
  font-size: 0.85rem;
}

.pricing-note {
  text-align: center;
  font-size: 0.9rem;
  color: var(--ink-muted);
  margin-bottom: 0;
}

/* About */
.about-layout {
  display: grid;
  grid-template-columns: 1.3fr 0.9fr;
  gap: 2.5rem;
  align-items: start;
}

.about-points {
  list-style: none;
  margin: 1.5rem 0 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 1rem;
}

.about-points li {
  padding: 1rem 1.15rem;
  background: var(--blue-50);
  border-radius: var(--radius-sm);
  border-left: 3px solid var(--warm-400);
  color: var(--ink-muted);
  font-size: 0.98rem;
}

.about-points strong {
  color: var(--blue-900);
}

.about-panel {
  background: linear-gradient(160deg, var(--blue-700), var(--blue-900));
  color: var(--blue-100);
  border-radius: 24px;
  padding: 2rem;
  box-shadow: var(--shadow-md);
}

.about-panel p {
  color: rgba(255, 255, 255, 0.85);
}

.about-panel-label {
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--warm-400) !important;
  margin-bottom: 0.35rem;
}

.about-panel-title {
  font-family: var(--font-display);
  font-size: 1.5rem;
  color: var(--white) !important;
  margin-bottom: 1rem;
}

.about-panel-footnote {
  margin-top: 1.5rem;
  margin-bottom: 0;
  padding-top: 1.25rem;
  border-top: 1px solid rgba(255, 255, 255, 0.15);
  font-size: 0.875rem;
  font-weight: 500;
  color: rgba(255, 255, 255, 0.7) !important;
}

/* Contact */
.contact {
  background: var(--warm-50);
  max-width: none;
  padding-left: 0;
  padding-right: 0;
}

.contact .section-head,
.contact-form {
  max-width: 640px;
  margin-left: auto;
  margin-right: auto;
  padding-left: 1.25rem;
  padding-right: 1.25rem;
}

.contact-form {
  background: var(--white);
  border: 1px solid var(--border);
  border-radius: 24px;
  padding: 2rem 1.75rem;
  box-shadow: var(--shadow-sm);
}

.form-row {
  margin-bottom: 1.15rem;
}

.form-row.two-col {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1rem;
}

.form-row label {
  display: block;
  font-size: 0.875rem;
  font-weight: 600;
  color: var(--blue-900);
  margin-bottom: 0.4rem;
}

.optional {
  font-weight: 400;
  color: var(--ink-muted);
}

.form-row input,
.form-row select,
.form-row textarea {
  width: 100%;
  padding: 0.8rem 1rem;
  font-family: var(--font-sans);
  font-size: 1rem;
  color: var(--ink);
  background: var(--blue-50);
  border: 1.5px solid transparent;
  border-radius: var(--radius-sm);
  transition: border-color 0.2s ease, background 0.2s ease, box-shadow 0.2s ease;
}

.form-row input:focus,
.form-row select:focus,
.form-row textarea:focus {
  outline: none;
  background: var(--white);
  border-color: var(--blue-300);
  box-shadow: 0 0 0 3px rgba(74, 127, 173, 0.18);
}

.form-row textarea {
  resize: vertical;
  min-height: 110px;
}

.form-note {
  font-size: 0.85rem;
  text-align: center;
  margin: 1rem 0 0;
}

/* Footer */
.site-footer {
  background: var(--blue-900);
  color: rgba(255, 255, 255, 0.8);
  padding: 3rem 1.25rem 1.5rem;
}

.footer-inner {
  max-width: var(--max);
  margin: 0 auto 2rem;
  display: grid;
  grid-template-columns: 1.2fr 1fr 0.9fr;
  gap: 2rem;
}

.footer-name {
  font-family: var(--font-display);
  font-size: 1.2rem;
  color: var(--white);
  margin-bottom: 0.5rem;
}

.footer-heading {
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--warm-400);
  margin-bottom: 0.65rem;
}

.site-footer p {
  color: rgba(255, 255, 255, 0.75);
  font-size: 0.95rem;
}

.site-footer a {
  color: rgba(255, 255, 255, 0.9);
  text-decoration: none;
}

.site-footer a:hover {
  color: var(--warm-100);
  text-decoration: underline;
}

.footer-bottom {
  max-width: var(--max);
  margin: 0 auto;
  padding-top: 1.5rem;
  border-top: 1px solid rgba(255, 255, 255, 0.12);
  display: flex;
  flex-wrap: wrap;
  justify-content: space-between;
  gap: 0.5rem 1.5rem;
}

.footer-bottom p {
  margin: 0;
  font-size: 0.85rem;
  color: rgba(255, 255, 255, 0.55);
}

.footer-tagline {
  color: rgba(255, 255, 255, 0.45) !important;
}

/* Responsive */
@media (max-width: 900px) {
  .hero {
    grid-template-columns: 1fr;
    padding-top: 2.5rem;
    padding-bottom: 3rem;
  }

  .hero-visual {
    min-height: 200px;
    order: -1;
  }

  .services-grid {
    grid-template-columns: 1fr;
  }

  .pricing-grid {
    grid-template-columns: 1fr;
    max-width: 420px;
  }

  .about-layout {
    grid-template-columns: 1fr;
  }

  .footer-inner {
    grid-template-columns: 1fr;
    gap: 1.75rem;
  }
}

@media (max-width: 720px) {
  .nav-toggle {
    display: flex;
  }

  .nav-menu {
    position: absolute;
    top: var(--header-h);
    left: 0;
    right: 0;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    background: var(--white);
    border-bottom: 1px solid var(--border);
    padding: 0.75rem 1.25rem 1.25rem;
    box-shadow: var(--shadow-md);
    display: none;
  }

  .nav-menu.is-open {
    display: flex;
  }

  .nav-menu li {
    border-bottom: 1px solid var(--border);
  }

  .nav-menu li:last-child {
    border-bottom: none;
    padding-top: 0.75rem;
  }

  .nav-menu a {
    display: block;
    padding: 0.85rem 0;
  }

  .btn-nav {
    width: 100%;
    text-align: center;
  }

  .form-row.two-col {
    grid-template-columns: 1fr;
  }

  .hero-actions {
    flex-direction: column;
  }

  .hero-actions .btn {
    width: 100%;
  }

  .logo-text {
    font-size: 0.85rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  .btn,
  .card {
    transition: none;
  }

  .btn:hover,
  .card:hover {
    transform: none;
  }
}

.business-address {
  font-style: normal;
  line-height: 1.5;
  margin: 0.75rem 0;
}

.price-duration {
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--blue-800);
  margin: 0 0 0.35rem;
}

/* Quote call-to-action under pricing cards */
.quote-cta {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: center;
  gap: 0.75rem 1.25rem;
  margin: 2rem auto 0;
  padding: 1.1rem 1.5rem;
  max-width: 720px;
  background: var(--warm-50);
  border-radius: 14px;
  text-align: center;
}
.quote-cta p {
  margin: 0;
  font-weight: 600;
  color: var(--blue-800);
}

/* Helper prompt inside contact form */
.form-prompt {
  margin: 0 0 1rem;
  padding: 0.7rem 0.9rem;
  background: var(--blue-50);
  border-left: 3px solid var(--blue-500);
  border-radius: 8px;
  font-weight: 500;
  color: var(--blue-800);
}

/* Simply Clean Services logo */
.logo-img {
  flex-shrink: 0;
  height: 56px;
  width: auto;
  display: block;
}
.hero-logo {
  display: block;
  width: 320px;
  max-width: 80%;
  height: auto;
  margin: 0 0 1.25rem;
}
@media (max-width: 720px) {
  .logo-img { height: 46px; }
  .hero-logo { width: 240px; margin: 0 auto 1rem; }
}
@media (max-width: 900px) {
  .hero-visual { order: 0; }
}

/* Move-In / Move-Out */
.move-clean {
  padding-top: 1rem;
}

.move-card {
  background: var(--white);
  border: 1px solid var(--border);
  border-top: 6px solid #2a8c7d;
  border-radius: var(--radius);
  box-shadow: var(--shadow-md);
  padding: 2.5rem 2.75rem;
  max-width: 52rem;
  margin: 0 auto;
}

.move-card .eyebrow {
  color: #2a8c7d;
}

.move-card h2 {
  margin-bottom: 1.5rem;
}

.move-list {
  list-style: none;
  margin: 0;
  padding: 0;
}

.move-list li {
  display: flex;
  align-items: flex-start;
  gap: 0.9rem;
  padding: 0.85rem 0;
  font-size: 1.1rem;
  color: var(--ink);
  border-bottom: 1px solid var(--border);
}

.move-list li:last-child {
  border-bottom: none;
}

.move-check {
  flex: none;
  width: 28px;
  height: 28px;
  margin-top: 0.1rem;
  border-radius: 50%;
  background: #e1f3ef;
  color: #2a8c7d;
  font-weight: 700;
  font-size: 0.9rem;
  display: flex;
  align-items: center;
  justify-content: center;
}

@media (max-width: 600px) {
  .move-card {
    padding: 1.75rem 1.4rem;
  }
  .move-list li {
    font-size: 1rem;
  }
}

/* Haul-away line */
.haul-line {
  margin: 1.5rem 0 0;
  text-align: center;
}

.haul-line a {
  display: inline-block;
  padding: 0.55rem 1.1rem;
  border-radius: var(--radius-pill);
  background: var(--warm-50);
  border: 1px solid var(--warm-100);
  color: var(--warm-600);
  font-weight: 600;
  font-size: 0.95rem;
  text-decoration: none;
}

.haul-line a:hover {
  background: var(--warm-100);
}

.haul-sub {
  display: block;
  margin-top: 0.35rem;
  font-size: 0.72rem;
  letter-spacing: 0.04em;
  color: var(--ink-muted);
}

.haul-in-card {
  margin-top: 1rem;
  text-align: left;
}

.haul-in-card a {
  padding: 0.35rem 0.8rem;
  font-size: 0.82rem;
}

.card .haul-in-card {
  margin-top: 1rem;
}


.haul-card .haul-line a {
  background: var(--white);
  border: 1px solid var(--border);
  color: var(--blue-700);
}

.haul-card .haul-line a:hover {
  background: var(--blue-100);
}